John Turturro writes, directs, and acts in this light-hearted comedy about a man struggling to find his place in life. Fioravante (Turturro) works part time as a florist and makes very little money. His friend Murray (Woody Allen) owns a rare book store that is being forced to close. Murray, on a visit to his dermatologist Dr. Parker (Sharon Stone), gets into a conversation with her that turns to sex. Highly reluctant, Fioravante eventually consents to a strange new business venture.