Analysts expect car sales to set ten-year records this summer, part of a trend that is two or three years in the making. Lots of factors contribute, including low interest rates and a decent job market, but one in particular caught our eye: the rise of leasing.
It’s a piece of marketing genius.
As Edmunds.com analyst Jessica Caldwell explains it, "Leasing guarantees that someone’s going to need a new car in two or three years, when their lease expires."
The strategy goes back to the recession, when new car sales were in the toilet.