Volkswagen's very public goal has been to be the biggest car maker in the world. And it reached that goal in the first six months of this year, selling 5.04 million vehicles and moving past Toyota.
If you think of Volkswagen’s car brands as if they were part of a stock portfolio, it would be pretty diverse. And that’s a good thing, says Thilo Koslowski, vice president and automotive practice leader at Gartner.
"As a large company that owns multiple brands, it is important that you have to have a balanced approach,” he says, “a premium brand and volume brands.”