Before last night’s presidential debate, Republican Donald Trump had a pre-game show all his own on Facebook Live. Now there is speculation Mr. Trump is considering Trump TV. Which made us wonder, what does it take to get a brand new network off the ground?
Number one, a brand. But a little caution: Oprah Winfrey had a brand and a popular syndicated talk show. But it took OWN four years and $500 million in investment before it turned a profit.
Sam Craig, heads of NYU’s Entertainment, Media, and Technology program, said it takes years to build an audience.