Historically, December was the time to buy a new car. Nowadays, more and more automakers are getting into the Black Friday promotions game. They’re trying to get consumers to pull the trigger on that big purchase a little earlier. Tim Fleming, Kelley Blue Book analyst, said automakers are simply reacting to the market.
“You always talk about manufacturers producing to demand," he said. "But when sales are so hot right now, you’re seeing everyone start to spend a little more to try to get in while consumers are feeling good about the economy.”