Today marks the second annual Giving Tuesday event. The youngest among its siblings Black Friday, Small Business Saturday and Cyber Monday, Giving Tuesday functions as a post-Thanksgiving grassroots campaign to stimulate spending. But today, the focus is on charitable donations. WHQR’s Katie O’Reilly reports that local nonprofits are slowly but surely savoring the fruits of this baby holiday.
Last year, the Giving Tuesday movement spurred a significant increase in online donations to major national charities. The Good Shepherd Center, a Wilmington nonprofit serving the homeless and hungry, saw a small bump as well. This is according to Jane Birnbach, Good Shepherd’s senior development director, who says she’s been publicizing Giving Tuesday via newsletters and Facebook. Birnbach says she isn’t expecting a huge impact this year, but she has hopes that soon, Giving Tuesday will be as recognizable as Black Friday.
"If you stopped ten people on the street, maybe half of them would know about it. And I think that as it becomes more of a national effort to promote that, and more local nonprofits start to talk about it, that eventually all of Wilmington will be aware of it."
Birnbach adds that during the fourth quarter of the year, people are naturally geared toward giving. To this she credits the philanthropic spirit of Thanksgiving, as well as year-end tax credits.